![]() “They’ve been very open about their strategic sales and marketing,” explains Luck. Luck says he appreciates that BodyArmor includes the athletes in their business decisions. Angels, Buster Posey of the San Francisco Giants, Richard Sherman of the Seattle Seahawks, and Skylar Diggins of the Tulsa Shock. Other BodyArmor investor athletes include Rob Gronkowski of the New England Patriots, Mike Trout of the L.A. ![]() “It was one of those things when I turned professional, how does it work when you’re a pro?” He reached out to his agent: “He made the calls,” says Luck. He wanted to learn how he could sign on to the business. “It sounds a little to be good true,” Luck admits. In fact, he tells Fortune that during his stint on Stanford University’s football team, he would drink the product regularly since it was stocked in the fridge during his junior year. Andrew Luck, quarterback of the Indianapolis Colts, needed no coaxing to get involved. Part of Repole’s role as “chief coach” at BodyArmor, it seems, is recruiting an all-star cast of athletes who aren’t paid to endorse the product but are instead invited to take an equity stake in the company. “I want to win at the highest level in business and surround myself with people who have the same passion, focus, and intensity as myself,” he says. Repole is fond of speaking in sports metaphors. Glacéau’s 600 employees all had stock options: 50 of them cashed out with more than $1 million, another 150 with $500,000, and 200 with more than $100,000. Repole, the coach, took care of his players. ![]() Glacéau’s employees profited handsomely from the deal, as The New York Times reported in 2011: The gist: Gatorade and other sports drinks aren’t with the times, nutritionally speaking. That thinking partly inspired a video marketing campaign BodyArmor released on Tuesday. “To me, it sounds weird that a brand I grew up with 35 years ago is the same brand that my kids grow up with. At the same time, Repole suggests that the drink is past its prime. ![]() “I think Gatorade is an iconic brand,” says Repole. 3 investor, and NFL quarterback Andrew Luck, who asked to get involved with the company because he liked the drink so much.īodyArmor isn’t daunted by PepsiCo-owned Gatorade, which controls an overwhelming majority of the $8 billion sports drink market. It also has star athlete backers, including NBA stalwart Kobe Bryant as its No. Fast forward to 2015, and Repole’s latest venture, BodyArmor, a sports drink claiming it uses a healthier recipe than its competitors, is poised to earn $100 million in retail revenues for the year. ![]()
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